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Standout
Anti Appearance Discrimination Campaign
Brief.
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Standout anti appearance discrimination campaign is a campaign to support people to be the perfect imperfections they are meant to be. Primarily targeting the Bahraini community, it was built around the values of respect, peace, equality, and understanding.
Concept overview.
Partnering with famous well-known enterprises to raise awareness about body image issues, by portraying a normal person’s behavior trying to blend in with the community’s beauty standards, using the product and package to reflect the campaign’s purpose.
Target Audience.
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Females. Age 17 - 25.
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