Jello

Stop food waste campaign

Brief.

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Design and visualize a concept for advertisements featured in supermarkets nationwide, to be used during the Ramadan month as an awareness campaign on ‘food waste during the holy month,’ along with tips to cut down on food waste during that time.

Concept overview.

Choosing a popular dish in Ramadan

(Jelly) to be served in a disgusting manner; to educate the public about the ugliness of their wasting behavior.

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Process.

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All jelly moulds in the posters are real edible jelly that was cooked and cooled overnight, then photographed.