The concept.
A grocery app specializing in group buying and budgeting, targeting young college students or working individuals who are living together in the same household in the United States.
Target Audience.
Administrators, business owners, investors, product companies, delivery parties, developers. engineers, IT, designers
Contributors.
Asmaa Alowd
Chaitanya Ahuja
Tianyi Zhang
Research.
“A whopping 19.9 million students were enrolled at U.S. colleges in Fall 2019.”
- National Center for Education Statistics (NCES)
Market research.
Competitor analysis.
Product Audit - Kroger
Product Audit - Instacart
Product audit - Jioukou Group Buying by YOSGO
Interviews Guide - Stakeholders
Who are your target users?
Who do you think are the most important customers?
What roles do your users play? Their jobs/background/walk of life?
What are your expectations from this app?
What are your goals?
What are the brand values that the app should communicate?
How do you place your brand/app among other competitors?
What is your budget range?
What is the time frame for this project?
What concerns do you have about the project?
Brand values
Reliability, trustworthiness, accountability, collaboration, passion, quality, attention-to-detail
Brand placement
According to the analysis, we would like to place our app in the left-top corner of the 2x2 matrix.
Business model,
We are collaborating with other stores in providing the products, our app serves as a medium for users who prefer group shopping.
General Concerns
All stakeholders are working in different time zones, which can limit communication and collaboration within the project. Furthermore, we are working on a short timeframe (5 weeks).
Interviews Guide - Users
How often do you shop for groceries?
Do you order groceries online?
What is a grocery shopping experience with you like?
Could you describe your ideal grocery shopping experience?
How would you compare that with an online experience?
How do you budget and plan finances for your groceries?
Do you live with anyone?
How many people do you live with?
Have you ever split your groceries with your housemates?
What was that experience like?
What would you change in the experience that you just described?
What is your biggest pet peeve in ordering groceries online?
Do you follow a specific diet/lifestyle? Has that ever affected your grocery shopping experience?
Could you give us an example of… (probing question)
Could you describe a little more about… (probing question)
Target users
People who live together, students, friends, it could be spouses and siblings as well but mostly we are looking for who those who split grocery items and bills.
Users roles / backgrounds
Students, recent graduates, or people in the early years of their career.
App expectations
- We want the app to be working for people with tight working schedules and want chores like grocery shopping to be time-efficient.
- We want this app to be unique from other apps, we want the user to come back and use it more than other apps.
- We want our app to fill the gap that users find in other apps.
Goals
To create an efficient and cost-effective collaborative grocery shopping experience.
Interviews outcome - Stakeholders
Analyzing data process - Yellow / Blue
Analyzing data process - Blue / Pink
Analyzing data process - Pink / Green
Synthesizing stakeholders findings
Developing personas - Demographic
Developing personas - Shopping Behavior
Developing personas - Social Behavior
Modeling the data - Personas
Scenario
Flow Chart
Sketches.
Low fidelity prototype | User testing | Process
Low fidelity prototype | User testing | Process
Check out the prototype here
Final Product.